Hanatour, Korea’s largest travel agency with over three decades of experience, is poised to lead the way in the evolving landscape of post-pandemic travel by defying traditional concepts of package tours and offering more tailored and novel travel content.
“Hanatour paid close attention to customers’ feedback to overcome the COVID-19 pandemic crisis. Through our own customer satisfaction indicators, we evaluated and improved various factors such as accommodations, meals and tour guides,” said Hanatour CEO Song Mi-sun during a recent interview with The Korea Times.
Based on customer feedback and the company’s extensive network and experience, Hanatour introduced a series of original package tours that reflect the latest travel trends and target young, trend-sensitive customers, including the growing number of independent travelers.
For instance, “Only Us” offers a private, exclusive guided tour for a small group of travelers, providing a personalized and intimate travel experience. 토토 In contrast, the “Mingling Tour” is a themed tour that brings together influencers and travel experts with participants, fostering dynamic interactions and enhanced communication between the hosts and travelers, she explained.
This year, the company seeks to live up to customer expectations with differentiated products and services, she noted.