The Korean Olympic Committee (KOC) released the Team Korea brand campaign video and support website on Friday, highlighting the Korean athletes at the Hangzhou 2022 Asian Games, which begin on 23 February. The Team Korea brand campaign is a video content campaign that showcases the journey from the Asian Games to the 2024 Olympic Games in Paris next summer .The first content features Kim Heon-woo and Jeon Jeon-ye from breaking, Lee Ho-joon and Kim Soo-ji from swimming, An An from archery, Kim Soo-hyun from weightlifting, Yoon Jin-sung, Lim Soo-min, Son Ji-jin (rhythmic gymnastics) and Oh Sang-wook from fencing .The KOC chose “#beyondyourself” as the key message for the campaign, and also launched a website (teamkorea2022ag.com) to support the athletes as they head to the Hangzhou Asian Games. The website, which was created in collaboration with official sponsor Photoism, features a ‘photo booth’ concept that allows users to take photos with the athletes and leave a ‘cheering certificate’, the organisation explained. There is also a gallery to view photos of the athletes. “I would like to ask for your interest and participation so that the Korean athletes competing in the Asian Games can hear the messages of support from the public in other countries 토토사이트 and gain strength,” said Lee Ki-heung, president of the Korean Olympic Committee.

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